North American Craft Cannery, Scout Canning, Joins SeaTrees’ Mission
to Turn the Tide on Ocean Health with Kelp Reforestation
Scout Canning contributes $10,000 as part of its partnership with SeaTrees.
Toronto, Ontario - March 3, 2021: North American responsibly-sourced craft seafood cannery, Scout Canning today announced its partnership with SeaTrees, a project by nonprofit Sustainable Surf that harnesses the power of the ocean to reverse climate change through the regeneration of coastal ecosystems.
Scout will reinvest $10,000 of its revenue into SeaTrees’ kelp reforestation efforts in Southern California to help reverse climate change and restore marine ecosystems - part of Scout’s continued commitment via 1% For The Planet.
Scout’s contribution will go towards SeaTrees’ ongoing work with The Bay Foundation Kelp Restoration Project to plant and protect more than 150,000 sq. ft. of giant kelp off of California’s Palos Verdes Peninsula in 2021. Giant kelp is a type of seaweed that naturally removes carbon emissions from the atmosphere.
“We’re excited to partner with Scout and help them to amplify their commitment to protecting our oceans. With the support of brands like Scout, we’re on track to plant and protect 1 million SeaTrees in coastal ecosystems all around the world by June, and restore California’s kelp to the thriving underwater forests they once were,” said Brett Giddings, Director of Sustainability Services at SeaTrees and Sustainable Surf.
To date, the kelp restoration in Southern California has seen 51,000 sq. ft of SeaTrees’ kelp return to the once depleted forest and is one of the most successful projects of its kind globally, providing a habitat and food source for over 700 species of algae, invertebrates, and fish. Techniques originating here are now being replicated around the world.
“Our oceans and waterways are a regenerative resource that can provide food and resources without the same inputs required on land. They are our biggest defence against climate change and a solution to feeding the world's growing population. Our partnership with SeaTrees moves us closer to achieving our mission,” said Adam Bent, Co-Founder and CEO of Scout Canning.
Launched in September 2020, Scout Canning sources 100% of its species responsibly off the shores of Canada and the U.S. Through its 1% For The Planet partnership, Scout Canning contributes at least one percent of its sales annually to non-profit partners that support environmental causes. This is part of its mission to become North America’s most trusted seafood brand by operating with full transparency and traceability, while reducing food waste and protecting oceans and waterways.
Available for Interview:
Adam Bent, Co-Founder and CEO, Scout Canning
About Scout Canning:
Scout’s mission is simple: we want to become the most trusted seafood brand in North America while reducing food waste and protecting our oceans. How can we achieve this? By ensuring our products are both responsibly sourced and culinary forward. Scout is a Certified B-Corp Pending and proudly a 1% For The Planet member, meaning every sale re-invests into climate action projects. By leading as a 100% sourced US and Canada seafood cannery, Scout works directly with fisheries and sustainable farms coast to coast. But sustainability doesn’t come second to taste; each recipe has been developed by our Co-Founder and acclaimed chef, Charlotte Langley. Visit us www.enjoyscout.com for more.
SeaTrees, by non-profit Sustainable Surf, makes it easy for anyone who cares about the ocean (don't we all) to directly support communities planting and protecting blue-carbon coastal ecosystems. The most effective way to suck carbon out of the atmosphere - period.
SeaTrees works with communities around the world to restore coastal ecosystems (mangrove and kelp forests, seagrass, ride-to-reef watersheds, and coral reefs). Those projects do a whole lot more than sequester carbon - providing critical habitat for countless species, sustainable long-term employment for local communities, while protecting those same communities from storm surges and sea-level rise.